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The Supply & Demand of Attention

Gain a significant marketing edge by understanding the market for attention

If attention were a commodity listed at the Chicago Board of Trade, it likely would’ve been one of the best investments over the last 35 years.

Attention is not often thought of as a tangible commodity but we can gain insight by exploring it as a precious resource. Technology and its effect on information has radically altered the supply and demand of attention. The result is an attention deficit pulling on the very fabric of our society, our human nature, and our way of life. – more on this in future blogs- here let’s discuss the big picture, why there are actually two markets for attention and how you can turn this insight into a major opportunity for your business.